FromSoftware’s new IP Sekiro: Shadows Die Twice released less than two weeks ago, yet it is already performing well in sales. In a press release, Activision confirmed that Sekiro: Shadows Die Twice has sold 2 million copies in its first 10 days.
Here’s a statement from the press release:
“Sekiro: Shadows Die Twice has brought something very special and unique to Activision’s portfolio of games. It’s been an honor to work with FromSoftware to help introduce a brand-new franchise to gamers around the world,” said Michelle Fonseca, Vice President of Product Management and Marketing at Activision. “The fans have made Sekiro: Shadows Die Twice one of the most incredible game launches of 2019 thus far. The game has performed well on all platforms including PC and we’re excited by the continued support from gamers and critics alike. It has been gratifying to see the enjoyment from fans when they overcome each challenge.”
For context on this performance, Dark Souls sold 2.3 million copies in 18 months, while Dark Souls 2 sold 2.5 million copies in a year and Dark Souls 3 sold 3 million copies after a couple of months (per Daniel Ahmad, an analyst at Niko Partners). This means that Sekiro: Shadows Die Twice is FromSoftware’s fastest-selling game ever.