At E3 2018, Phil Spencer announced the creation of a brand new first-party studio: The Initiative. This Santa Monica-based team has been hiring talent from all over, including from Avalanche Studios, Rockstar Games, Insomniac Games and Sony Santa Monica. Today, they’ve shared a new studio video, highlighting their approach and the culture that this team is cultivating.

You can check out The Initiative’s studio video below:Ā 

The Initiative is a new game development studio located blocks from the the beach in sunny Santa Monica, CA. Our mission is to create ambitious and innovative game experiences that our audience will love. We are passionate about craft, creating stories, and building the next big thing in gaming.

If you are interested in learning more about The Initiative, you can check out their revamped official website right here. They’re hiring for several positions right now, including new Senior Engineers, Art Directors, Concept Artists and more.

Xbox Game Studios is growing at a rapid rate, and it’ll be interesting just what those teams, including The Initiative, are working on in the future.