Over the last several months, Microsoft Studios has expanded, with the addition five new studios at E3 2018 and another two studios announced at X018. During the February 2019 episode of Inside Xbox, Matt Booty, the Head of Microsoft Studios, came on the show to announce something interesting: Microsoft Studios is now Xbox Game Studios.
He explained that the rebranding was due to making sure people understood these studios are focused on making games. He also mentioned that they were doubling down on their creative processes and that meetings would ensue to let the studios start sharing tech and more.
In a press release, Matt Booty had this to say:
At Xbox, we believe when everyone plays, we all win. It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile. As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with.
In that spirit, I’m pleased to share that we are changing the name of our game development organization from Microsoft Studios to Xbox Game Studios.
Xbox Game Studios consists of: 343 Industries, Turn 10, The Coalition, Mojang (Minecraft), Rare, The Initiative, Microsoft Studios Global Publishing, Undead Labs, Playground Games, Ninja Theory, Compulsion Games, inXile Entertainment and Obsidian Entertainment. You can check out the Xbox Game Studios website here. It’ll be interesting to see what is announced from the these teams over the next few months.